Thermador’s Steam Oven Media Event in NYC
Posted by: The Thermador Team
10.14.2010
Thermador Hosted an NYC Steam Oven Media Event Last Week
What a whirlwind of a week for the Thermador Team — we’re finally now catching our breaths!
Now that we have a sliver of downtime, we thought we would share some tidbits from our New York City media event last week to officially debut the Thermador steam oven. Dubbed the Hotter, Cooler, Faster, Better™ Rooftop Culinary Event, the show couldn’t have gone any better.
Except, well, it didn’t really happen on a rooftop.
Constantly refreshing weather.com the days leading up to the event, we were sentenced with a 60 percent chance of rain the day of — Oct. 6. We had no choice — we were forced to call an audible. Rain or shine, the show must go on.
We moved it indoors.
Guess what happened next?
Despite Mother Nature pulling a fast one on us, the event couldn’t have gone much better. The media attendees were quite impressed with the new Steam & Convection Oven, which officially hits dealers this month, and were in intrigued by presentations given by Zach Elkin, Director of Thermador brand, and Larry Santello and Janne Mahan, both Thermador National Product Specialists.
Please enjoy our photos below…
–The Thermador Team
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