Marketing Minute: Cheers to Thermador’s ONE TWO FREE™
Cheers all around.
Thermador’s ONE TWO FREE™ offer, the luxury-appliance industry’s ultimate smart value promotion, has been extended through 2011 — and will now give wine lovers something to toast to.
Beginning this year our revamped industry-leading program now includes a free step-up to the top-of-the-line Sapphire™ 6-program Dishwasher with the purchase of any Freedom® Collection Wine Column. The 2011 version of this highly successful promotion, originally introduced in 2009, will give participants the chance to save up to $5,367. The program runs until Dec. 31, 2011.
The new ONE TWO FREE offer, which entices home cooks with a headline of “You do the Cooking, We’ll do the Dishes,” gives participants a free Emerald™ 6-program Dishwasher with the purchase of a 36- or 48-inch Professional® Series Range, or the purchase of any Rangetop or Cooktop combined with a Double or Triple Combination Oven. The oven requirement can also be fulfilled by purchasing various oven products in conjunction with the new Steam & Convection Oven. If a customer adds any Thermador Refrigerator or any two Freedom® Collection Columns to their package, they receive the Ventilation System of their choice free.
And new for 2011 is the “Wine Lover’s Bonus,” in which the addition of a Freedom Collection Wine Column to a full kitchen suite results in a free Sapphire dishwasher.
Details of the 2011 ONE TWO FREE promotion:
—Purchase a Professional Series 36- or 48-inch Range, or any Rangetop, or any Masterpiece® Series Cooktop, with an accompanying Professional or Masterpiece Double or Triple Oven and get a free Thermador Emerald Dishwasher. The double or triple oven requirements may be fulfilled by combining various oven products with the new Steam & Convection Oven.
—Step up to Thermador’s top-of-the-line Sapphire 6-program Dishwasher starting at $500.
—Add any Thermador Refrigerator or any two Freedom Collection Columns to a complete kitchen package and get any Ventilation System free.
—New for 2011, add any Freedom Collection Wine Column and step up to a Sapphire 6-program Dishwasher for free.
Cheers again,
Beatriz Sandoval
Senior Marketing Manager
