Thermador Teams with the White on Rice Couple
Posted by: The Thermador Team
10.14.2011
Adding to our growing portfolio of partnered food personalities and writers, we’re extremely excited to announce our partnership with Todd Porter and Diane Cu, otherwise known as the White on Rice Couple.
Porter and Cu, professional photographers and storytellers who created the immensely popular White on Rice food blog in 2008, recently opened a culinary photography studio in Costa Mesa, Calif., where they plan to host food photography shoots for their various clients. We will be furnishing their studio with Thermador appliances, including a 30-inch Pro® Series Double Oven; a Sapphire™ Series 6-Program Dishwasher; a 48-inch Pro Series Rangetop; and a 36-inch Freedom® Collection Refrigerator.
“Our history with Thermador runs deep — we’ve had Thermador appliances in our own home for the past decade,” said Cu. “To be able to partner with a brand we know and trust is truly awesome. Thermador’s dedication to real foodies and cooking enthusiasts is what sets it apart and why we were initially drawn to it.”
Thermador and the White on Rice Couple will share select content for the our various social media platforms, and will also host a handful of culinary events at the couple’s new studio. Additionally, Porter and Cu will occasionally develop recipes for us.
“Todd and Diane’s philosophy is truly representative of everything that Thermador stands for and caters to: passionate home cooks who are innovative in their gourmet cooking,” said Zach Elkin, director of brand marketing. “The fact that both are true foodies and long-time Thermador supporters makes the partnership with the White on Rice Couple a great fit for the Thermador brand.”
Porter and Cu join Thermador as our third partnered food bloggers: Jaden Hair of Steamy Kitchen and Maria Lichty of the Two Peas and Their Pod also work with the brand.