Thermador Star of “Ellen”
Posted by: Beatriz Sandoval
05.13.2010
Thermador gave away two “dream kitchens” on Wednesday’s episode of “The Ellen DeGeneres Show,” garnering a national spotlight amongst the program’s 5.5 million viewers.
Our giveaway, featured during Ellen’s “Know or Go” contest segment, consisted of a Pro Harmony Range, a Sapphire Series dishwasher, a Pro Series Freedom 3-Door Refrigerator and a Pro Series Built-In Double Oven. The two lucky winners were ecstatic upon Ellen announcing the Thermador prize.
We have also agreed to donate an in-studio set kitchen to the show to be used for future cooking demonstrations.
Needless to say, this is a coup for the marketing team, as well as Thermador as a whole. Wednesday’s episode took place during “sweeps,” and we were the featured appliance brand for the week.
Check back for later posts with the video segment and pictures of the winners!
–Beatriz Sandoval, Senior Marketing Manager
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